Hey friends, Tony Kim here, the founder and owner of Hero Within. A few months ago, we were proud to announce a new partnership with CBS. Star Trek has joined the Hero Within family and we could not be more excited! Adding a license is a significant event in the life of any company but it's more than that- it's a deeply personal moment for me.
I remember being a young boy and my big brother explaining to me that this weird little TV show was coming back as not only a big movie- but a Motion Picture! My tiny impressionable brain could barely comprehend the possible transition from TV to film. At that time, I was a casual fan of sci-fi but after this news, I went full warp speed into my very first fandom. I'm not sure what it was- I guess I was enamored with the concept of characters maturing and a universe expanding beyond the constraints of television. Back then, we were not living in the current age of reboots, sequels and prequels so the idea that we could continue to 'boldly go' was a mind-blowing concept to me. Of course, we had no internet back then, so all I had to jump start my fandom was a newspaper clipping showing the reunited cast in front of concept art of the USS Enterprise. I stared at that picture for hours. That redesigned ship and the multicultural cast shaped much of my young life as I evolved into a full 'Trekkie'. Sulu was in fact, the first Asian-American, non-stereotypical, character that I had seen in media and that made a huge impression on me. Star Trek was my first convention I attended, my first club I formed, my first cosplay and the first fandom I identified with. However, among my adolescent peers, Star Trek was not as popular- too cerebral, too talkie, but I loved it. Since that time, I have been to every Star Trek opening night and have followed the universe in all its various forms.
Hero Within is honored to add Star Trek to our family of licenses and we are committed to bring a high standard of style and sophistication to fans. As a teaser, we first offered a Star Trek Logo Shirt Exclusive at San Diego Comic-Con. Now, we are excited to release our inaugural piece, a Star Trek: Picard Jacket. In celebration of the new CBS All Access series, I took inspiration from Picard's mature and muted aesthetic. This is an adventure jacket- with a fleece shell, nylon reinforced shoulders and multiple pockets. I want you feel like you can go anywhere in the galaxy with this jacket in maximum comfort and style. We are expecting the Picard Jacket to arrive in early January so reserve your size today! We have more designs coming out and I can't wait to share them with you. Thanks to all those that have already preordered! We also just added The Captains Jacket to celebrate 50 year of bold leadership.
For over 50 years, Star Trek has continued to inspire and stretch our imagination. It's shaped our culture and helped bring fandom into mainstream media. We hope to contribute to its legacy with practical and stylish fashion. I hope you join us in this journey.
Did Star Trek impact your life? Share a comment below!
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