Our StoryFor most of his adult life, Tony Kim has struggled to find fashion solutions that were both geeky and sophisticated. Like Kal-El traveling to Earth as a baby, the journey of interesting nerd apparel has been long and lonely. Then he and Michael Lew began collaborating on a number of fashion projects inspired by Tony's love for the San Diego Comic-Con. By early 2015, it became clear that it was time for something different. Hero Within was born and the conceptual phase began. A great team has formed and Hero Within became official in early 2016. DC superheroes is where it all started with Tony many years ago- so it is an honor to partner with DC Comics™ for the launch of Hero Within's Justice League Collection.
We Understand GeeksHero Within is a lifestyle men’s fashion brand that celebrates the heroism found in all of us. We are fanboys and fangirls with many nerd passions but also love to create inspired geek fashion. Our passion is to merge sophisticated outerwear that both reflects our love for pop culture and represents that we are serious influencers in business, culture and in the community.
Our Core Values: Integration, Empowerment and Sophistication.
Who are we?
The Justice League of Hero Within
Tony B KimFounder and CEOTwitter: @Crazy4ComicConBlog: Crazy4ComicCon.comSuperpower: Twizzler consumption
Michael Lew / Imaginary Concepts Product Merchandiser DirectorTwitter: @mlewiciWebsite: Imaginary ConceptsSuperpower: Making WB bags into coats
Kim McAndrewOperations ManagerBlog: Raising A Hero Not A VillainSuperpower: Shade throwing
Daniel TempleSVP of Business DevelopmentTwitter: @DanTempleSuperpower: Slumberproof
Marlon ReynosoSocial Media ManagerTwitter: @NotTheFishBlog: Nerd CooltureSuperpower: Impulse buying
TM & © DC Comics (sXX)
Questions? Comments? Snide remarks?For many of your questions, check out our FAQ page. We are always looking for great leaders that not only have a passion for pop culture but a vision to shape the future. If you are interested in collaborating, have media questions, feedback or want to join our team, then contact us!
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