Our StoryFor most of his life, Tony Kim had struggled to find pop culture fashion option that were both geeky and sophisticated. Like Kal-El traveling to Earth as a baby, the journey of interesting nerd apparel has been long and lonely. Then after many San Diego Comic-Cons and cosplay fashion mashups, the journey of creating something more than a hobby began. By early 2015, it became clear that it was time for something different. The brand of Hero Within was born and the conceptual phase launched. A great team had formed and Hero Within became official in early 2016. DC Comics is where it all started with Tony many years ago- so it is an honor to partner with DC Comics for the launch of Hero Within's first collection. In the spring of 2018, Hero Within added the Marvel Comics license and then Star Trek in late 2019. More brands have been added since then and Hero Within has been proud to help represent many fandoms.
We Understand FansHero Within is a lifestyle fashion brand that celebrates the heroism found in all of us. We are fanboys and fangirls with many nerd passions but also love to create inspired geek fashion. Our passion is to merge sophisticated outerwear that both reflects our love for pop culture and represents that we are serious influencers in business, culture and in the community.
Our Core Values: Integration, Empowerment and Sophistication.
Who are we?
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Still curious?For many of your questions, check out our FAQ page. We are always looking for great leaders that not only have a passion for pop culture but a vision to shape the future. If you are interested in collaborating, have media questions, feedback or want to join our team, then you can use the form below or e-mail us at: Info@HeroWithinStore.com
