Preorders Are Reopened!

August 15, 2016

Preorders Are Reopened!

We are happy to announce that our second round of preorders has opened today! Last month was an amazing experience as we launched our company, went into Comic-Con and officially entered into the world of geek fashion. We were so grateful for all of the encouragements, endorsements and media support from you all. If we were going to make it to the next step, it would take brand awareness of our unique offering to the geek community- which we couldn't have done without you! We are especially grateful for all of you that believed in us and purchased from our collection. Every dollar spent will be invested to set up Hero Within for the future and introduce you to more inspired product in the near future.

While the store has been closed the past couple of weeks, our team has been hard at work starting production, finalizing partnerships and planning out the rest of 2016. Thanks to the dedication of the team, we are now ready for preorders round 2! As we enter this next phase, there are a few big things you need to know:

  • We have received a number of e-mails about more merchandising options and more official properties (and for ladies!). While we would love to create everything we dream of, the truth is, we can't expand unless our current collection performs well. So if you want to see more options and variety, support our current line! 
  • Preorders means that customers purchase now and product will be delivered by the first part of 2017. However some orders will be fulfilled much earlier. In general, it takes about 4 months of production once orders end to deliver merchandise. Our goal is to stock inventory but it takes a couple of preorder phases to get to immediate fulfillment. Thanks again for your patience.
  • Ultimately, our vision is to celebrate heroism. We want to be more than just an apparel company but a platform to tell inspirational stories. On our Hero Blog, we've had a good start but we know there are a lot more stories to tell. If you have a good story, we want to hear from you. Let us know by e-mailing 

Starting today, the next phase of Hero Within begins. Thank you for being a part of this journey and we look forward to an exciting and geeky future together!

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