Hello Hero Within Family! It's been a while and I wanted to update you on the latest from Hero Within. Unfortunately, the past 2 1/2 years have not been easy on most retail businesses. The fashion industry in general has irrevocably changed as a result of the pandemic. With the absence of live events and movies, Hero Within has had to tighten operations on all fronts. It's not been easy but you all have allowed us to weather the storm and finally look towards the future. One particular challenge has been the rise of inflation. In production, the cost of raw materials, labor, gas and more, have all contributed to higher manufacturing costs. Like families all across this nation, my family has also felt the financial strain in all aspects of life. That is why I have made a decision to NOT raise Hero Within prices this year in order to accommodate our fans and family. In fact, we will even reduce prices where we can! I can't make this promise for the coming years but I'm committed to it for as long as it's sustainable. I know that in the grand scheme of things, this is very little- but, every little bit helps. Like the crisis of the past 2 1/2 years, we will get through this together.
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